The Medicare Campaign typically involves targeted advertising and marketing efforts aimed at reaching potential beneficiaries who are eligible for the program or who will become eligible soon. This can include direct mail campaigns, telemarketing, and online marketing efforts. The goal is to educate individuals about the different parts of Medicare, the enrollment process, and the benefits and costs associated with each part of the program.

The Medicare Campaign is particularly important because many individuals may not fully understand the benefits of Medicare or may be confused about the enrollment process. The marketing efforts help to clarify the options available and encourage individuals to enroll in the program to receive the healthcare benefits they need. It is important to note that the Medicare Campaign must comply with regulatory requirements, including rules around advertising and marketing of Medicare plans.