involves targeted advertising and marketing efforts aimed at reaching potential customers who may be interested in purchasing final expense insurance. This can include direct mail campaigns, telemarketing, and online marketing efforts. The goal is to identify individuals who may be interested in purchasing this type of insurance and to provide them with information about the benefits of final expense insurance policies.

The Final Expense Campaign is a popular strategy among insurance companies and agents because it allows them to reach a specific demographic that may be more likely to purchase this type of insurance. There are regulatory requirements for the sale of insurance products, including final expense insurance policies, and agents and companies must comply with these regulations when conducting marketing and sales activities.