A CGM Campaign is a marketing campaign that encourages consumers to create and share their own content related to a brand, product, or service. This can include. In this campaign, the brand or company will typically provide a hashtag, a prompt, or a specific call-to-action to encourage consumers to create and share content related to the brand or product.

• videos,
• photos
• social media posts,
• blog posts, 
• other forms of user-generated content.